Getting the WebCam to work in Ubuntu 16.04 might be as easy as GStreamer Good Plugins

I enabled gstreamer 1.0 good plugins through synaptic

Some stuff on the Internet that told me what I might have done:
https://stuff.mit.edu/afs/athena/system/amd64_deb50/os/usr/share/gtk-doc/html/gst-plugins-good-plugins-0.10/index.html

and the interesting plugin is v4l2src:


https://stuff.mit.edu/afs/athena/system/amd64_deb50/os/usr/share/gtk-doc/html/gst-plugins-good-plugins-0.10/gst-plugins-good-plugins-v4l2src.html