Throughts on Branding and Joining or Creating a Crowd

People are driven by branding. Most people do not understand what you are doing. In the present distracted society with high levels of information but low levels of focus most people will not take the time to understand what you are doing. You can only get through a snippet. Education manifests itself as a brand, and it is a product that can be sold. Most other people who saw you bought the product get excited, not really knowing what it is, but that it was brought to you by people said to be experts in their field. 

Some people know the people who are said to be experts in the field. They are happy to know other people who are learning from them. They would like to get to know the people who are learning from them and perhaps plug them into what they are doing. Some of these people have the focus to understand what you are doing.

People who are not learning from said experts behind a said brand face a challenge. There is not a standard way of dealing with them by most beyond perhaps losing them in the noise. Others may be not distracted, but focused on something else. Others may be afraid to support you. They have to blaze their own path and make their own brand. Most will not understand what they are doing, but it must be impressive. The skepticism of those that are seen as understanding must not be so loud that it drowns out the impression (if they are fortunate enough to get it). A core group must be formed and sustained that people are drawn to. First it will be the true believers, then it will be those who understand less but are drawn to the brand. The idea should be workable for it to be financed by outsiders, and this is difficult when not working with an established brand. The said experts behind the said education brand will probably not be paying close attention at first, because they will be focusing on themselves and those learning from them.

If you choose to build a brand, you must remain focused. That is what you can control. Hopefully you get a following as well.